 | Think before you write
|
| Use informal, active language
|
| Be careful with humor
|
| Make your content informative
|
| Know when to discuss features and benefits
|
| Avoid over-optimizing
|
| Proofread and spell check
|
| Proofread using a printed copy.
|
| Never post your first draft
|
| Post meeting date(s) in terms of
regularity
|
| Avoid use of year references
|
| Describe your meetings
|
| Date stamp your pages
|
| Try to stick to certain standards
|
| Don’t use music or sampled sound
|
| Don’t use blinking or animated text
|
| Don’t use images to replace text
|
| Make sure page loading is short
|
| Use simple grammar
|
| Don’t put words in to try to get in a
search engine
|
| Default
gray color
|
| Color
combinations of text and background that make the text hard to read
|
| Busy,
distracting backgrounds that make the text hard to read
|
| Text
that is too small to read
|
| Text
crowding against the left edge
|
| Text
that stretches all the way across the page
|
| Centered
type over flush left body copy
|
| Paragraphs
of type in all caps
|
| Paragraphs
of type in bold
|
| Paragraphs
of type in italic
|
| Paragraphs
of type in all caps, bold, and italic all at once
|
| Underlined
text that is not a link
|
| Default
blue links
|
| Blue
link borders around graphics
|
| Links
that are not clear about where they will take you
|
| Links
in body copy that distract readers and lead them off to remote, useless pages
|
| Text
links that are not underlined so you don't know they are links
|
| Dead
links (links that don't work anymore)
|
| Large
graphic files that take forever to load
|
| Meaningless
or useless graphics
|
